Working as the solo graphic designer, I've created and implemented a full digital visual identity for the Invicta Racing F2 team, which has included everything from social media graphics through to physical items. The identity had to represent both the team itself and the Invicta Watch company, merging the two in a way that felt natural - bringing together the bold designs and attitude of the watches with the competitive, confident, winning spirit of the racing team.
LAUNCH ASSETS
For a previous season I worked with a 3D model of the car to create ‘teaser’ graphics to advertise the livery launch, followed by a piece of motion graphics work collating some of the many positive social media responses to the livery. I also created ‘studio’ imagery of the team liveries for the season.
Race Posters
A collection of graphics created to mark each race weekend.
Assorted Social Media Graphics
A collection of graphics created as one-off social media content.
