As part of the teams “I/AM” campaign, which was created in order to focus more on celebrating the fans and giving them opportunities to get closer to the team, I worked with the team’s in-house brand & design lead to create the look and feel for the campaign. This was followed by then rolling out the identity across various assets, from large grandstand banners to social media graphics.
(Click here to view social media graphics also created for AMF1).
